Tuesday, January 12, 2010

Environmental Graphics and Design Excellence

The coveted Harleston Parker Medal was established in 1921, and is awarded annually to recognize "such architects as shall have, in the opinion of the Boston Society of Architects. . . completed the erection for any private citizen, association, corporation, or public authority, the most beautiful piece of architecture, building, monument or structure within the limits of the City of Boston or of the Metropolitan Parks District".

A nine member jury empanelled by the BSA has recently issued its report and recommended that the Harleston Parker for 2009 be awarded to the Parker Community Boathouse designed by Anmahian Winton Architects. The entire report of the BSA jury may be seen here.

In the words of the report: "The boathouse stood out amongst the nominations this year in its ability to embody many of the different notions of beauty that had been advanced. The building is a striking presence on the water. Its rich wood panels and articulated facade draw attention to the structure, yet it remains elegant and simple."

Our firm made a small contribution to the boathouse by implementing an architectural signage program for the project. The program consisted of several sets of stainless steel lettering, some donor recognition signs, and a small number of Identia Sign System plaque signs to identify functional spaces within the building.

The design of the signage was handled in a collaborative manner by the architect, the owner, and our office. We believe the design character of the signage is instructive: it is restrained, well detailed, and simple. It is also consistent with a design orientation that endorses the idea that signage is a functional background product that should be subordinated to architectural priorities, and which ought to complement architectural features, rather than compete with them.

This point of view does not imply that signage should be overlooked. It only suggests that signage should take its appropriate place within the entire building system and perform its task effectively, and without excessive fanfare.