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" . . . when Carter designs a typeface, he typically starts with a lowercase h. It has an ascender (the stroke going up on the left), but it also reveals a lot about the character of the typeface. From a lowercase h, he explains, you can tell what a lowercase l, m and n will look like. Graphic designers, however, usually identify typefaces by more flamboyant letters of the alphabet, such as a capital "Q" or a lowercase "g." The fact that Carter is more of a lowercase h guy says much about his design style.
He creates "the fonts that do the heavy lifting as opposed to being flashy," says New York-based type designer Jonathan Hoefler. . . ."
We like to think that Carter's approach to design is similar to ours, and that the Jonathan Hoefler's quote could apply to the Identia Sign System as well.
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